Reading Reimagined

Problem: How can we get our audience’s noses back to the books?

Solution: Rethink what it means to experience a book through a unique collaboration with the Museum of Modern Art. Take a look inside the Penguin Reading Vault to see for yourself.

Penguin Reading Vault Case Study

Out of Home Ad Concepts

Guerilla Ad Concept

Lucky passersby will find this vault door they can open to find a plethora of Penguin Books.
Above copy: If You’re Only into the Ordinary Do Not Enter
Below copy: Extraordinary seekers open the vault and take a peak inside