Problem: fear that surrounds getting screened for sexually transmitted diseases keeps people from being tested

Solution: put into perspective that there’s worse that could happen

Most people are either too scared to get tested or it’s just something they don’t think to do. Either way, there is plenty of time to provoke and entertain the idea while waiting for the train.

The call to action directs passengers to search for one of the many clinics in the Bay Area that are just a Bart stop away.

^{Going up. Copy is shortened for readability. From bottom to top it reads: Less scary than rush hour, Less scary than a big spider, and Less scary than the dark.}

^{Call of action at the top. Get tested. There are over 50 locations to get tested in the Bay Area alone.}

^{Bart Ticket}