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Boochcraft


An Elevated Drinking Experience



problem:

the “typical” alcoholic beverages over-saturate the market, leaving people unaware of hard kombucha.

solution:

bring the party to the people by meeting them where they’re at with a next level drinking experience.

social media


experiential: Boochbus

- free round trip luxury shuttle that transports adults from the bar to the beach.
Pick up and drop off at La Jolla Cove and the Skydeck Bar in San Diego.

social media

- social ads for the Boochbus experience on Instagram and Drizzly (alcohol delivery app)

grocery store extensions

- Boochcraft coolers and limited edition yoga mats.