problem:

the “typical” alcoholic beverages over-saturate the market, leaving people unaware of hard kombucha.

solution:

meet the people where they’re at and deliver a next level drinking experience.

Art Direction: Gan Montillo

experiential: Boochbus

- free round trip luxury shuttle that transports adults from the bar to the beach.
Pick up and drop off at La Jolla Cove and the Skydeck Bar in San Diego.

social media

- social ads for the Boochbus experience on Instagram and Drizzly (alcohol delivery app)

grocery store extension