Boobs Deserve Better
Creating a positive relationship with women and their bra shopping experience.
If you’re wondering why the art direction shows women touching themselves, allow me to explain. There is this thing that ladies do when they talk about their boobs to their friends. For some reason their hands naturally go to grab themselves. Because we wanted this campaign to be honest and approachable, why not communicate to our audience the way we’d communicate to a close friend?
The Boob Room by ThirdLove
The Boob Room by ThirdLove is an experirntial museum inspired by, you guessed it, boobs.
We asked real women what they don’t like about their current bras. Unfortunate for them but fortunately for this campaign, they quite a bit to say.