Vampire: The Masquerade - Bloodlines 2
Let the Games Begin
problem:
how can we promote a video game with a broad release date in the middle of a pandemic?solution:
keep the audience engaged from home with monthly livestream chats with the game developers at Hardsuit Labs.Art Diection: Gan Montillo
billboards
![](https://freight.cargo.site/t/original/i/361297fec06e49ecda00b5f16a287b7021b25335528f99443f5b9229b83f0350/DoYouHave.png)
![](https://freight.cargo.site/t/original/i/9b3d4683e612eea7b7dc4fb4c7975266222a5d931d35ac2808c5328b9f65036c/OwnTheNight.png)
![](https://freight.cargo.site/t/original/i/2c9a43e47f6cdfde1c9928053ee50f21cde75f4385bd799b6f7843ad143e6fe4/PaintSeattle.png)
![](https://freight.cargo.site/t/original/i/2e223aa7eedae9e1bd6287fa0b31687ab077031a417bfc079006246bc7266de2/V_OwnTheNight.png)
![](https://freight.cargo.site/t/original/i/e21c42fea21eea66c04f52b55100298dcb9b75d7e1000022eb4669a193d29d5e/V_DoYouHave.png)
![](https://freight.cargo.site/t/original/i/d88b8de23c21f2ea843ba45589982dbcde1318a5b949fa00a1c7df5f84d130e4/V_PaintSeattle.png)
audiance engagement on Twitter
![](https://freight.cargo.site/t/original/i/ff9a32832a1410f406b1e3fad4f5822d452064ab3f910ac275fcb3a8dd897894/V_TwitterPost.png)
![](https://freight.cargo.site/t/original/i/e443f7f1ae4c2820a578b2f9cd0346c2769623eef3a88dd76e63802827522de7/Email-Announcement.png)
audiance engagement on Steam (gaming platform)
![](https://freight.cargo.site/t/original/i/e881f90f3f76a9b1204b04af0667e026bbee8708a193b947578bc8914479c7f4/Stream-Announcement.png)
Dev Diaries Live
- once a month live-stream webinar with game developers at Hardsuit Labs, Inc.![](https://freight.cargo.site/t/original/i/4ea56e224dc87ee60893be56abb898307a974a6d0abfdb963b4e9430a1f48b82/V_DevStream.png)
limited edition game case
- color changes under UV light![](https://freight.cargo.site/t/original/i/dea65e22a802986645f9869f159f6ec70d4e4a64ea3a7a9286109ac822b9c2b3/Changing-Cover.gif)