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Vampire: The Masquerade - Bloodlines 2 


Let the Games Begin


problem:

how can we promote a video game with a broad release date in the middle of a pandemic?

solution:

keep the audience engaged from home with monthly livestream chats with the game developers at Hardsuit Labs.


billboards






audiance engagement on Twitter










audiance engagement on Steam (gaming platform)





Dev Diaries Live

- once a month live-stream webinar with game developers at Hardsuit Labs, Inc.

limited edition game case

- color changes under UV light