Vampire: The Masquerade - Bloodlines 2
Let the Games Begin
problem:
how can we promote a video game with a broad release date in the middle of a pandemic?solution:
keep the audience engaged from home with monthly livestream chats with the game developers at Hardsuit Labs.billboards
audiance engagement on Twitter
audiance engagement on Steam (gaming platform)
Dev Diaries Live
- once a month live-stream webinar with game developers at Hardsuit Labs, Inc.
limited edition game case
- color changes under UV light