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Vampire: The Masquerade - Bloodlines 2 


Let the Games Begin


problem:

how can we promote a video game with a broad release date in the middle of a pandemic?

solution:

keep the audience engaged from home with monthly livestream chats with the game developers at Hardsuit Labs.


Art Diection: Gan Montillo

billboards






audiance engagement on Twitter










audiance engagement on Steam (gaming platform)





Dev Diaries Live

- once a month live-stream webinar with game developers at Hardsuit Labs, Inc.

limited edition game case

- color changes under UV light