Listerine

We’ve all been there- trying to discretely do a breath check, self conscious of the way our beath smells. The goal of this campaign was to make light of the awkward and unfortunate situation.

Listerine is a brand that dominates the world of oral hygiene. It is bold, fresh, and modern, and this campaign appeals to all three of those with a humorous twist.

I created a series of scenarios that the average person finds themself trying to avoid. The hero coming in to save the day? Nasty breath. Who would have thought? This funky twist is aimed to catch our audiences attention while also being humorously relatable. No body really wants to have stinky breath, but they hate those uncomfortable, trying to hide behind their sunglasses, run ins in the grocery store too. 

The tagline reads: Sometimes bad breath works. Otherwise there’s Listerine.